George Ofori-Ampadu is the East Coast A&R and Label Rep at Interscope Records. Better known as “G.O.” his specialty is in broadcast media relations, radio promotion, and finance. In his current role, he is associated with projects from established and up and coming artists including Kendrick Lamar, SchoolBoy Q, Mike Will, Rae Sremmurd, MGK, K Camp, 6lack, Tory Lanez, Dreezy, Playboi Carti, and Ella Mai.

With over a decade of experience in the music business, Ofori-Ampadu started out on street teams and worked his way up at multiple record labels including Sony, JIVE, and RCA. He is passionate about uncovering talented and groundbreaking artists, writers, and producers. True to his nickname, G.O. is always moving forward and proactive when it comes to helping artists get to the next level.

In addition to his role at Interscope, G.O. is the founder of Simply Genius Ent where he works side by side with artists and songwriters to handle their day to day management, creative, and deal flow.

G.O. is from Brooklyn, NY and graduated from Post University in Waterbury, CT.

How does an artist get attention from a Record company, and do they need 1,000,000 followers to get noticed?

Typically there are 3 ways for an artist to get attention from a label:
1. Having a great lawyer that a label already does a lot of business with.
2. A record/video goes viral
3. A intricate part of the artist management team is very close to a popular and powerful A&R Exec.

What was the path that brought you to Interscope Records, and was that the plan?

Interscope was not in the plan, however, I was traveling back and forth from NYC to LA doing sessions with an artist I managed at the time. I fell in love with the city and realized I had a lot more friends in LA than I originally thought. My mentor in the business took the head of Radio Promo job at Interscope as the regime was changing and he gave me a call and asked if I would ever move to LA. At first, I said no, because I didn’t want to leave my life in NYC behind – but I was going broke flying back and forth across the country and my clients’ album was nowhere close to being done. So, I figured if I could get a job in LA and have someone pay for my expenses I should take the opportunity. Turns out it was the best thing I ever did. I needed to expand my LA relationships, and my career grew incredibly.

What are some first steps of self-promotion a new writer/Artist can take?

Engage with as many fans as humanly possible every second of the day that you’re not writing/recording, eating a meal, or with the family.

How do you know if a song is good?

Your songs are good if they’re rememberable after the first listen or sparks a reaction after 30 seconds.

Are there any rules when it comes to promotion?

There are a lot of rules, but smart people find their path through an unwritten rule. That is what we call innovation.

Bonus: What is considered a “success” by your standards?

Success is a record with a bullet soaring up the Billboard charts.

Take a listen to some of the tracks that G.O. has worked on so far: